Skip to main content
MoveōmBody & Mind
Find Us

Matalon 66, Florentin
Tel Aviv, Israel

+972 53-928-2010

Book a Trial Class

Privacy Policy

Last updated: July 1, 2025

1. Introduction

At Moveōm, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier.
  • Contact Data includes email address and telephone numbers.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website, products and services.
  • Analytics Data includes page views, click events, form interactions, session duration, referral sources, and user journey data collected through PostHog analytics platform.
  • Session Recording Data includes anonymized recordings of your interactions with our website (when consented) to improve user experience, with all personal information masked.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.
  • Where you have given us your explicit consent to use your data for specific purposes (such as analytics and session recording).

Specific Uses of Analytics Data:

  • Website Performance: To understand how visitors interact with our website and improve user experience.
  • Business Intelligence: To analyze class booking patterns, popular services, and customer preferences.
  • Marketing Optimization: To understand which marketing channels are most effective in reaching potential students.
  • Service Improvement: To identify areas where we can enhance our online booking process and class information.

4. Cookies and Analytics

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use:

  • Essential Cookies: Required for the website to function properly, including security and basic functionality.
  • Analytics Cookies: PostHog analytics cookies that help us understand website usage and improve user experience. These are only activated with your consent.
  • Session Recording: When consented, we use PostHog's session recording feature to understand user interactions, with all personal information automatically masked.

PostHog Analytics Service:

We use PostHog, a privacy-focused analytics platform, hosted on EU servers to ensure GDPR compliance. PostHog helps us:

  • Track page views and user journeys through our website
  • Understand which classes and services are most popular
  • Identify technical issues and improve website performance
  • Analyze conversion rates for class bookings and contact forms
  • Record anonymized user sessions (only with your explicit consent)

Data Processing Location:

All analytics data is processed and stored in the European Union through PostHog's EU infrastructure, ensuring compliance with both GDPR and Israeli Privacy Protection Law.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.

6. Your Legal Rights

Under Israeli Privacy Protection Law and GDPR (where applicable), you have rights in relation to your personal data:

  • Right to Access: Request access to your personal data and information about how we process it.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure: Request deletion of your personal data in certain circumstances.
  • Right to Restriction: Request restriction of processing your personal data in certain circumstances.
  • Right to Data Portability: Request transfer of your personal data to you or another organization.
  • Right to Object: Object to processing of your personal data in certain circumstances.
  • Right to Withdraw Consent: Withdraw your consent for analytics and session recording at any time through our cookie settings.

Managing Your Analytics Preferences:

You can change your analytics and cookie preferences at any time by:

  • Using the cookie banner that appears on your first visit
  • Contacting us directly at [email protected]
  • Clearing your browser cookies (this will reset all preferences)

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

8. Israeli Privacy Law Compliance

This privacy policy complies with Israeli Privacy Protection Law (Amendment 13) of 2011. As an Israeli business, we ensure:

  • Transparent disclosure of data collection and processing
  • Explicit consent for non-essential data processing (analytics)
  • Data minimization - we only collect necessary data
  • Secure data storage and processing
  • Clear procedures for exercising your privacy rights

9. Contact Us

If you have any questions about this Privacy Policy, your data, or wish to exercise your rights, please contact us:

We will respond to your privacy-related inquiries within 30 days as required by Israeli law.